transitioned from a world-class industrial construction site to a
world-class mineral operations site, and always in keeping with the
principles of sustainable development. Our visual signature clearly
reflects this, and the fact that we are unique and different as a
corporation. Our signature speaks of our values, our culture and our
The most prominent of the graphical signs symbolising a company are its symbol and logotype. They visually condense what a company is and what it hopes to become.
The symbol and logotype must satisfy several criteria:
- > Unique
- > Easily remembered
- > Universal
- > Adaptable
- > Sustainable
- Koniambo Nickel’s symbol has four components:
- • The Metallurgical Plant (our industry)
- • The Koniambo Massif (our resource)
- • The emblem of the North Province (our community and our host)
- • A globe (our openness to the world and our being a gateway to the world)
A logotype is a graphic formed of the letters of a company’s name and constitutes its emblem.
Koniambo Nickel’s symbol and logotype may not be used or represented in any way that is separate from its logo.
THE COLOURS OF OUR CORPORATE IDENTITY
In addition to the colours of the existing logo, a palette of colours has been added to enrich the visual elements of Koniambo Nickel’s corporate identity.
The colours in this palette evoke the diversity that intensely permeates Koniambo Nickel. Inspiration for each colour came directly from the diversity of species native to New Caledonia.
THE GRAPHIC ELEMENTS OF OUR CORPORATE IDENTITY
We regularly include our “sustainable development” personalities in our communications, sometimes with the Metallurgical Plant in the background.
Our other visual elements
Other visual elements that depict our diversity are part of our charter: the truck – symbolising our mining, the Metallurgical Plant – symbolising our processing, and the birds or the araucaria – symbolising the environment and our respect for it.
Our colour ribbon
The colour ribbon immediately identifies a Koniambo Nickel document. It may not be used apart from the Koniambo Nickel logo and it may include the URL of our website. Each colour may be used alone and each serves equally well, depending on the type of communication.
Our “Objective” tab
A tab with the mention “Objective: 60,000 tonnes” and a tab with the “Zero Harm” logo may also be used to demonstrate the importance we give to achieving our production objective and to occupational safety (SafeWork).
We have adapted our various media to integrate our visual signature, colours and graphic elements, which we are proud to display. Our Internet site, which you are now browsing, is an illustrative example!